The Difference of Wild at Wyman’s
As a 150-year-old family-owned business from Downeast Maine, we’re honored to be featured in Betty Crocker’s delicious Wild Blueberry Muffin Mix. Thank you for picking up a box and scanning the QR Code on our can of wild blueberries to learn more.
Since the thawing of the ice age, wild blueberries have thrived in the barrens of Downeast Maine and Eastern Canada for over 10,000 years. Did you know that it takes two years to grow one berry? Wild, but true! It’s their fight for survival through the seasons that provide a range of nutrients and health benefits* in wild blueberries. Growing in their own ecosystem, there are tens of thousands of genotypes in any given field, which creates a diverse flavor. Once ripe, our berries are harvested annually each summer, frozen at peak ripeness within 24 hours, and then made available in grocery stores nationwide. In addition to finding us inside the Betty Crocker Wild Blueberry Muffin mix, you can find Wyman’s wild blueberries in the freezer aisle in all 50 states.
*Visit www.wildblueberries.com for the latest health research studies. ↩
A Shared History
Since 1958, Wyman’s and Betty Crocker have partnered to deliver the best-tasting wild blueberry muffin mix in the world (ok, maybe we’re biased). But it’s not just collaborating on a wildly delicious treat that has kept us together all this time — it’s a shared purpose. Wyman’s is proud to partner with a company that not only recognizes the importance of sustainable agriculture — but is actively doing something about it. General Mills is committed to advancing regenerative agriculture on 1 million acres of farmland by 2030. See link below for more details.
By working with organizations like the National Fish and Wildlife Foundation in regions where it sources ingredients, like wheat for baking mixes, General Mills supports farmers to improve biodiversity, soil health, and water resilience using regenerative agriculture principles. Add that to the work we continue to do in protecting the tens of thousands of acres under our care, and the result is a muffin mix that’s every kind of good. We hope you enjoy.
A Story of Four Seasons
Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Nulla vitae elit libero, a pharetra augue.
